At the reveal of WhatRUWearing’s Reflect Me Like campaign I had the opportunity to catch up with the founder Farissa Knox for an exclusive interview. She explains her inspiration behind the campaign, what she wanted attendees to take away from the event plus what we can expect next. She is working to inspire people to understand that we need to be reflected the way we see ourselves and not the way that other people see us.
Tell us more about the campaign
What we decided to do was come up with a creative way to make a statement about the fact that there is not enough inclusion and diversity today in the lifestyle and fashion space when it comes to media, print and digital. Our way of starting that conversation was recreating some of the most iconic and personally our favorite magazine covers in the fashion, music and lifestyle space. We use ourselves as models and with people and women and rockstars that are inspiration to us. And we then took the titles and some of the story lines in the publications and made them our own so we were not just copying.
What is it that you want the attendees to take away from the event
First and foremost I want people to leave inspired to be honest with you. I want them to understand that we are the ones actually in control of the content that we see today. Because if we don’t like it then we don’t have to click on it. And if we don’t click on it then people don’t get paid for advertising and they don’t get sponsored and all that. Click and engage with the type of content that really engage with who you are and support them. And that’s what we are trying to be. We’re trying to be one of the people involved in the start of this conversation.
So what can we expect next from WhatRUWearing?
A lot, we’re working constantly on new features. We do editorial, we have a podcast season 6 of our podcast Candid Creators will be launching in a few weeks so check itunes out for that. And we have a reality show called PR Girl that we’re filming right now and that launches towards the end of October this year. And we have plenty more ideas that I hope to be able to create.