Posts in Social Media
How to prepare your business for if Facebook and Instagram shuts down again
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Did you wake up yesterday to post or check status updates only to find an error message? At first you may have thought you needed to update your app or refresh your feed. But no! Globally, Facebook and Instagram were both shut down for hours. This brings us to the point of how to prepare your business if this happens again. What would you have done if you lost all of your followers and no way to connect with your audience? If you don’t the answer then continue reading.

Yes followers are great, but the best way to be prepared for another shutdown is to SECURE THE DATA. A great way to gather data is by having an email list. Think of when you visit a brands website and within seconds theres a pop up asking for your email. In exchange for your email they provide a discount or any other special promotion. You can do the same with you brand. The goal is to turn your followers into subscribers. If a shutdown was to happen again you can have access to their data.

Below are 4 email marketing softwares for you to start SECURING THE DATA:

1.MailChimp

MailChimp is personally my favorite on this list. It’s FREE when you have under 2,000 subscribers, user friendly, and comes equipped with tools and resources for small to large size businesses.

2.Constant Contact

If your goal is to create easy email marketing campaigns, and fast then give Constant Contact a try. Need more convincing? See how it works here.

3.ActiveCampaign

ActiveCampaign is for more than just email marketing. Its platform can also used as a CRM ( Customer Relationship Management) tool that provides customer feedback in realtime. If you have a E-commerce brand it also connects with Shopify along with other popular apps.

4.ConvertKit

ConvertKit is ideal for bloggers and creative entrepreneurs who work on their passions full-time. Which is why their platform comes with a price tag of a minimum of $29 per month. There’s also free 14 day trial period.

IGTV: 3 Things you need to know about Instagram's new update
Image: instagram-press.com

Image: instagram-press.com

As soon as we get comfortable with an update here comes Instagram dropping yet another update. The newest update to be release is called IGTV. 

IGTV is a new app for creating and watching long-form videos. Instagram was inspired most by Youtube but they also adopted some features from SnapChat. A great thing about this app you can also watch it from within the Instagram App or in the IGTV app. 

instagram-press.com

instagram-press.com

instagram-press.com

instagram-press.com

One of the first things you should know about IGTV is that it only allows you to record vertically. If you've been recording videos from Instagram stories then you should be familiar with recording from this perspective. Recording vertically also allows our videos to be more user friendly and it makes us fill more engaged. 

A second thing you should know is that based on the amount of followers you have, you can record videos up to hour. If you have a an account under 10,000 you can only post videos that are no more than 10 minutes in length.  

Thirdly, you can add cool cover images to your videos to draw more attention to your content. When creating these covers, make sure you be creative. This includes putting the title of your video on the image or adding cool emoji's of drawn art. The more creative your cover image the more views you can gain.

There's no surprise that video is currently dominating our social media feeds. Instagram is constantly rising everyday and with this update it shows no signs of slowing down. If you need a digital marketing expert to help with your IGTV, contact someone today from the Bomb and Bossy team.