Summary:

FashionBar Chicago is a premier fashion consulting firm specializing in runway execution, marketing, public relations and promotions.

They are on a mission to build Chicago into the fashion capital of the Midwest by advancing emerging and established talent in order to elevate the Chicago fashion industry to a national platform and bridging Los Angeles to New York City.

 
 
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Challenge:

Building excitement for Chicago Fashion Week meant having a social media campaign that promoted engagement leading up to each show. It was essential for Fashion Bar Chicago to create an immersive and personal experience for show attendees and their social media following trough creative live streaming solutions.

Solution:

In order to promote the shows and increase tickets sales we managed Fashion Bar Chicago’s Instagram Account. This also included live event coverage during their media run to Fox32 News. To provide an up to minute marketing experience, we went behind the scenes using live streaming and direct posting so their audience never missed an update.

 

Results:

25% increase in social media engagement | 30% increase in ticket sales