FashionBar Chicago is a premiere fashion consulting firm specializing in runway execution, marketing, public relations and promotions.They work with all facets of the fashion industry to popularize, promote and celebrate the creative and artistic fashion culture within the Chicago metro area. As a firm, FashionBar brings us Chicago Fashion Week while providing end-to-end services as fashion strategists, consultants and stylists.
Chicago fashion week wanted to engage with show attendees by way of live event coverage on social media. The goal was to provide a personalized experience, and generate a buzz around shows and events. More importantly, the Chicago fashion week team wanted a way to creatively promote the designers, models, and crew who worked behind the scenes.
Before covering behind the scenes of the Chicago Fashion Week media run to Fox32 Chicago, we analyzed and monitored their current follower engagement. Based on the results, we identified relevant content that fashion fans wanted to see. This led to a strategic and creative approach to live streaming.
40% increase in community engagement